Modus Publicity merges with Dowal Walker

D5 Capital advised Modus Publicity.

(London: Friday 7 September 2006) Modus Publicity, the fashion and beauty PR powerhouse and Dowal Walker, the beauty PR specialist have merged to create ModusDowalWalker, a 47-strong agency based in central London.

The new business will focus on communications solutions for the fashion, beauty and lifestyle industries. Julian Vogel, Diana Hall, Fiona Dowal and Owen Walker will lead the business.

D5 Capital advised Modus Publicity through the merger process.

Commenting on the merger, Rupert Ashe, CEO of D5 Capital said:

"All-paper mergers are difficult things to pull off in the creative services industry There are myriad issues to deal with, but first and foremost all parties must buy into a shared vision for the Company and drive forward as a team to capture all the synergies. I am confident that this merger will deliver a market leader in the fashion and beauty space over the next few years."